Wondering what you sell in your crochet shop for the month of April? Learn what to sell and how to market it specifically for April 2023!
If videos are more your speed you can check out this full April walk-through on Youtube.
Open your Planner to April! If you are following along with the digital copy that will be page 32. If you haven’t downloaded it yet, grab it for free below!
Spring has sprung! Easter and Passover are two holidays this month that a lot of people are going to be shopping for. Spring weddings and baby showers are also happening.
How can your business/products help folks focus on:
- Wedding gifts/party favors
- Baby shower gifts or decor
- Easter basket fillers
- Easter gift guides (gifts for her, gifts for kids, gifts for teachers, etc.)
- Easter/spring games/activities
Example: Remember the gift box idea from February? You could do that this month as a wedding gift box or a baby shower gift box! Fill it up with a couple of things from your shop, maybe throw in a couple of things from other’s shops, and boom, the perfect gift box.
Bonus Content Idea
Crochet carrots make a great photo prop this month! Have some lying in your pics or create a cute carrot garland!
You can find the free crochet pattern for the cute carrot garland I used in this photo here. This pattern was guest posted by Sarah Dee Crochet!
Here are some great free crochet pattern suggestions for you that you can find on my blog. These patterns will not only help you promote your crochet business in April but also provide your ideal customer with items that are top of mind for them. So, let’s spread some crochet love and make your business shine!
This month create a Mother’s Day gift guide to send out to your audience. Show them all the things you sell and tell them why each thing would make a great Mother’s Day gift.
Mother’s Day gift pattern suggestions are on page 17.
Next month is Mother’s Day, Cinco de Mayo Memorial Day. Teacher Appreciation day is May 2nd so promote gifts this month to give yourself time to make them!
On the next page of the content calendar, you will have an overview of April, and at the bottom of the page, there are some more sections. Let’s take a look at…
- Earth Month
- National Alcohol Awareness Month
- National Autism Awareness Month
- National Decorating Month
- Lawn and Garden Month
- Sexual Assault Awareness Month
- National Child Abuse Awareness Month
- National Brunch Month
- National Pecan Month
If any of these stand out to you as something your ideal customer would be celebrating or participating in, make notes of ways you can promote them!
Be sure to make it specific to your ideal customer!
April 1st: April Fool’s Day – April Fool’s Day is so much fun, but let me give you a little pro tip – avoid joking that you’re going out of business! While it may seem like a harmless prank, some people might miss the joke and think it’s for real. You wouldn’t want to lose followers or customers because of a misunderstanding, right? So, let’s keep the jokes light-hearted and keep the laughter coming!
April 1st: National Handmade Day – Everything we make is handmade! So, why not celebrate National Handmade Day by taking a picture of your beautiful creations and sharing it with the world? Share your passion for crochet and let your customers know how much you love making these amazing products by hand. It’s truly magical how a skein of yarn and a crochet hook can be transformed into something incredible. Go spread some handmade love on this day!
April 5th: Passover
April 7th: Good Friday
April 9th: Easter – If you have any bunny or Easter-related products be sure to post about them on the 9th!
April 10th: National Siblings Day – This would be a great day to share a “Get to know me post”. You can share memories you have with your siblings, or share what it was like being an only child! This might not be a good post to relate to your products, but it would make a good post for your ideal customer to get to know you better. We buy things from people we like 😉
April 11th: National Pet Day – This is an easy one! Share about your pets! Share a photo of your cat wrapped up in a ball of yarn. Share a photo of your dog wearing one of your handmade beanies!
April 12: National Grilled Cheese Day – If you sell amigurumi food, this is your chance to shine! National Grilled Cheese Day is the perfect opportunity to show off your creativity and come up with some fun and delicious grilled cheese-themed products. You could even share a photo of one of your amazing products alongside a real grilled cheese sandwich and tell your customers all about your favorite way to enjoy this cheesy goodness. Whether you like it fancy or with a side of soup, don’t be afraid to get creative and have fun with it!
April 14th: Coachella Starts – If you sell crop tops, it’s time to get festival-ready! Whether it’s Coachella or any other music festival, your crop tops are the perfect accessory for a stylish and comfortable look. So, why not show off your amazing products and how they’re the ultimate festival wear? You could even encourage your customers to share photos of themselves wearing your crop tops at festivals – it’s a great way to showcase your products and engage with your audience.
April 20th: Get to know your Customer Day – This is the perfect day to connect with your customers and get to know them better. Why not ask them a fun and specific question like “What’s your favorite flower now that spring has sprung?” This is a great way to spark some conversation and show your customers that you care about their opinions. And remember, it’s best to avoid open-ended questions like “Tell me something about yourself” – the easier the question, the more likely your customers are to engage with you and share their thoughts.
April 22nd: Earth Day – If you make and sell products that are “Green” you can share a photo or video of you making one of those items and share how they are great for the Earth!
April 23rd: National Picnic Day – This is another great one if you sell amigurumi food! If you are looking for some great amigurumi food patterns I recommend the Crochet Cafe Book.
April 28th: Arbor Day – If you are participating in any Arbor Day events in your town, today is a great day to post about it. Especially if you sell eco-conscious things like Crafty Facial Rounds! If nature has anything to do with your brand, you can share about it today.
This is the space you can keep track of all your stats, across multiple platforms, to watch your growth each month.
Great place to jot down any ideas, brainstorms/ brain dumps.
Pattern Content Ideas
On this page, you will find eleven crochet patterns that would be perfect to make to promote your crochet business in February!
Crochet Rainbow Rattles are a perfect spring baby gift and would be a great addition to a gift basket set.
You can use Nesting Baskets to create gift baskets for Easter and baby showers or as a wedding gift basket. Or use them on their own as home decor that doubles as a storage solution.
Essential Oil Roller Keychains are a perfect Easter gift for your customer’s “crunchy” friends. These hold way more than just essential oil rollers!
Crochet Bitty Boho Bibs are another great baby gift this spring!
Turnip is the perfect bunny amigurumi for Easter. This post also includes instructions for how to make the carrots!
Crochet coffee cozies, like the Claire Cozy, are the perfect Easter gift for coffee or tea lovers.
What says happy Easter more than a pair of cozy bunny slippers?! This free crochet pattern includes sizes for everyone in the family!
The Daisy Blanket is a perfect spring baby shower or Easter gift! Everyone loves a crochet granny square blanket!
That’s a wrap on all things April! See you next month to learn how to best sell your crochet products in the month of May!