Need some crochet business tips to help you easily promote your crochet business in February? I’m sharing all my secrets this month!
If videos are more your speed you can check out this full February walk-through on Youtube.
Getting Started
Open your Planner to February! If you are following along with the digital copy that will be page 22. If you haven’t downloaded it yet, grab it for free below!
Trends
Love is in the air friends! People are looking for Valentine’s Day gifts, date night ideas, little gifts for classmates, and all things football 😂. The Super Bowl is this month so party food and games will be on the mind.
Content Ideas
This month promote your products by:
- Creating gift guides (gifts for him, gifts for her, gifts for kids, gifts for teachers)
- Sports themed accessories
- Hearts on everything
The great thing about “Hearts on everything” is you can crochet a cute little heart applique and attach it to all the things!
Example: Super Bowl season is a great time to promote nearly anything you make but in team colors. Make 2 things- one for team 1 and one for team 2 then ask your audience who they’re cheering for this year!
Bonus! You can record yourself crocheting those pieces to create Instagram Reels for even more content!
Here is an example of what I did last year’s Super Bowl!
Bonus Content Idea
Create punny V-day cards to go with your makes. For a Claire Cozy, you could make a card that says ” I love you a latte.”
I designed a 24 PACK of punny Valentine’s Day cards you can use to attach to your crochet makes for Valentine’s Day. These are great for gifting V-day gifts and packing gifts for your customers to gift to their loved ones!
Sign up for The Crafty Newsletter here and receive this pack absolutely free.
These cards would be easy to make on Canva. I have a tutorial showing you how to make product tags on Canva, that might help you create some fun Valentine’s Day cards to go with your makes.
Pattern Suggestions
Here are a few pattern suggestions of free crochet patterns you can find on my blog, to help you promote your crochet business in February and help you serve your ideal customer with things that are front of mind for them!
Crafty Facial Rounds
Nesting Baskets
Claire Cozies
Tunisian Heart Beanie
Tunisian Heart Beanie Keychain
Ava Bunny
Doxie Chicken
Mia Moo Moo
Gracie/Grayson Doll
Crafty Boho Slippers
Crafty Boho Earrings
Crafty Boho Loop Earrings
Heart Headband
Tunisian Twist Headband
Bitty Boho Bag
Action Step
February is all about love. So often we are putting so much energy into loving others that we forget to love ourselves.
Show yourself some love this month and invest in YOU. Crochet Boss Academy doors open at the end of this month and won’t open again until 2024.
This is the best tool for you as a crochet finished piece seller if you want to truly put energy into building the business of your dreams.
I can teach you what I know, provide you with valuable resources and surround you with a community that has your back. But you have to take the first step!
Check out pages 26 & 27 of the calendar for more info on Crochet Boss Academy or head to crochetbossacademy.com
Up Next
Next month people are going to start getting into the “spring spirit”. Start pre-planning spring cleaning content, Mardi Gras, St. Patricks Day, and Easter makes!
We have an amazing spring cleaning round-up coming out in February, you won’t want to miss that one!
Calendar Section
On the next page of the content calendar, you will have an overview of February, and at the bottom of the page, there are some more sections. Let’s take a look at…
This Month
- Black History Month
- National Heart Month
- Creative Romance Month
- National Wedding’s Month
- National Snack Food Month
- National Embroidery Month
- National Bake for Family Fun Month
- National Cancer Prevention Month
- American Heart Month
If any of these stand out to you as something your ideal customer would be celebrating or participating in, make notes of ways you can promote them!
Be sure to make it specific to your ideal customer!
Holidays
Groundhog Day: February 2nd- This is actually my husband’s birthday. He’s turning 35 this year!
World Cancer Day: February 4th- If you sell beanies specific to people who have lost their hair, today would be a good day to share your story.
The Grammys: February 5th- There could be a viral moment that you can take a meme and make it applicable to your business!
Here is how I incorporated last year’s Grammys viral moment 😉
Good times, good times.
Send a Card to a Friend: February 7th- You could design a card on Canva, and share the digital copy with your ideal customer!
National Pizza Day: February 9th– If pizza makes sense for your brand and your ideal customer, be sure to celebrate! Share a photo of your pizza-themed items, you enjoying pizza, or even ask your audience what their favorite kind of pizza is! That is sure to get some engagement.
Super Bowl 57: February 12th- Be sure to start making those football-themed items ahead of time so you have time to promote them before the big game!
Valentine’s Day: February 14th- Use the beginning of the month to share your Valentine’s Day products. Share how your products would be perfect to gift to your ideal customer loved ones. Be specific, you want your ideal customer to have an easy YES!
Random Acts of Kindness Day: February 17th- I love this day! One year me and Ava went to our local college and handed out Bonfire beanies. They had cards on them that said “Random Act of Kindness Day- Here is a Blessing Beanie!”
You can share with your audience what you and your family plan on doing, or even offer a sale to your customers to celebrate!
President’s Day: February 20th- If you sell political items or USA-themed items, today is a good day to promote them!
My mind immediately went to Ali of The Turtle Trunks American Flag Blanket!
Mardi Gras: February 21st- Make the day festive. You can use colors like Purple, Gold, and Green in your products.
National Margarita Day: February 22nd
National Banana Bread Day: February 23rd
Crochet Boss Academy Opens: February 27th
Tracker
This is the space you can keep track of all your stats, across multiple platforms, to watch your growth each month.
Notes
Great place to jot down any ideas, brainstorms/ brain dumps.
Pattern Content Ideas
On page 25 you will find nine crochet patterns that would be perfect to make to promote your crochet business in February!
Stuffies- Click the pic to be taken to the free crochet pattern.
Stuffies would make a great crochet Valentine’s Day gift for kiddos! You can crochet a little heart and sew it on their little stuffy butts.
You can also add things like rattles to make a great baby gift. My Addi bear pattern is perfect for these.
Nothing says Happy V Day quite like a beanie with a big heart on it! You can market this as your customer’s perfect V-day accessory.
Crafty Facial Rounds would be great crochet Valentine’s Day gifts for moms, teachers, gal pals, teens, or anyone who wears makeup!
A crochet heart headband is the perfect accessory for Valentine’s Day
Crafty Boho Earrings and Crafty Loop Earrings
Crafty Boho Earrings and Crafty Loop Earrings both make a great V day gift for her!
A crochet doll would be an amazing gift for little girls. You could also create extra outfits and sell them separately. Im seeing a sparkly red dress with bright pink shoes and accessories!
Nesting Baskets are perfect for creating a crochet Valentine’s Day gift set! You could theme them for different people!
These are perfect for making team color headbands. Yay football.
Crochet Donut Keychains are great for classroom V day gifts! There’s even a free V day card printable on the blog post.
A cozy pair of crochet house slippers would be a great V day gift for everyone!
A fun crochet heart beanie keychain would make a great V day gift for a teacher, church friend or gal pal.
Fill a Bitty Boho Bag up with treats for a perfect little girl V day gift.
If you haven’t had enough tips for how to promote your crochet business in February, be sure to check out the crochet pattern for the Valentine’s Day roundup we released this month! See you next month for March’s walk-through!
Happy Crocheting
❤️ Ashley