You’ve created an email list for your crochet business but how do you get people to sign up?
Welcome to part 3 of my Email Mini-Series where I discuss all things relating to using an email list for your crochet business!
If you missed part one and part two of the series, I discussed why I believe having an email strategy is crucial in having a successful crochet business and what email provider is best for beginners.
In this post, I am going to answer that burning question “but how do I get people to sign up to my email list?” I have a handful of tips and ideas you can implement in your email strategy today.
Aright y’all, let’s dive into part three!
If you prefer to listen to the YouTube video that corresponds to this blog post, you can give this short video a listen.
So, how do I get them to give me their email?
Let’s be real, people can be so finicky with their emails! No one wants an inbox full of junk mail.
This is why you need to keep your ideal customer in mind with what you offer!
A helpful tool is to use lead magnets to attract your customers to sign up for your email list.
A lead magnet is something like “sign up and I will give you XYZ.” Lead magnets can be coupon codes, freebies, printables, etc.
Mailchimp makes this easy to do! You can even use Mailchimp’s tools to check how many times your lead magnet is being utilized.
Coupon codes are great to offer if you sell finished products. For example, you can offer 10% off for signing up to your email list. The customer receives something of value and you’ll be able to continue your communication with them in a new way other than social media.
I offer a PDF adoption certificate freebie as an incentive to sign up for my email list for both the Ava Bunny and Mia Moo Moo Cow patterns.
Click below to see what a landing page looks like!
For my flamingo floaty pattern, my freebie was exclusive unicorn-themed wrap labels.
You can also create awesome printables like coloring pages like I did with my blog post about my go-to baby blanket, the Trellis and Chevron blanket.
This resource was available without having to sign up for my email list, but is still a great example of a printable resource.
Well folks, that’s it for part 3!
I hope you were able to get a bunch of good ideas for getting your customers and fans to sign up to your newsletter.
If creating an email list through Mailchimp sounds like something you would like to try today, you can use this referral link to get started!
Continue to part four where I will be giving
you lots of ideas for what to send to your email list after building it!