Wondering what you should sell in your crochet shop for the month of May? Learn what to sell and how to market it specifically for May 2023!
If videos are more your speed you can check out this full May walk-through on Youtube.
Open your 2023 Content Calendar to page 38! If you haven’t downloaded it yet, grab it for free below!
There is a lot going on in May! We’ve got Mother’s Day, Memorial Day travels, Cinco de Mayo, and Graduations. Folks are also starting to switch gears in preparation for summertime!
How can your business/products help folks focus on
- Cinco de Mayo
- Mother’s Day Gifts
- Graduation Gifts
- Graduation party favors
- Spring Weddings
- Spring baby showers
Example: A fun gift for a high school graduate could be something in their new college colors like a coffee cozy or a hat! You could also gift them fun decor pieces for their new dorm room.
Bonus Content Idea
Crochet plants would be a perfect Mother’s Day gift for a mom that’s known for killing plants 😂
Here are some great free crochet pattern suggestions for you that you can find on my blog. These patterns will help you promote your crochet business in May for all the moms and graduates in your life!
While you’ve got “spring cleaning” on your mind, take some time this month and clean up your main social media platform.
If it’s Instagram, update your bio to speak to your ideal customer and add cover photos for your highlights.
Tidying up and optimizing these things will look so much better to potential customers. And help you reach them!
Everyone is going to have summer on their minds as the month goes on, so think through what kinds of summery goods you can make: seasonal decor, crafts for kids at home, accessories, etc.
On the next page of the content calendar, you will have an overview of May, and at the bottom of the page, there are some more sections. Let’s take a look at…
- Asian American and Pacific Islander Heritage Month
- Celiac Disease Awareness Month
- National Military Appreciation Month
- National Photography Month
- National Barbecue Month
- Skin Cancer Awareness Month
- National Mental Health Awareness Month
- Jewish American Heritage Month
- National Stroke Awareness Month
- National Salsa Month
If any of these stand out to you as something your ideal customer would be celebrating or participating in, make notes of ways you can promote them!
Be sure to make it specific to your ideal customer!
May 2nd: Teacher Appreciation Day- This is a great day to give a small gift to the teacher in your ideal customer’s life!
If you need a fun way to package your small gifts check out the gift holder patterns on the blog! (More designs coming very soon!!)
May 4th: National Star Wars Day – May the 4th be with you 😉 If it makes sense for you or your ideal customer today would be a great day to show any aliens or space-themed items that you sell.
May 5th: Cinco de Mayo – If you sell Crafty Cactus Pillows today would be a great day to share about them! Bonus points if you have a festive sombrero to put on top of your pillow!
May 7th: National Lemonade Day – I have a cute Lemon Pillow Pattern on the blog that would be great to whip up to celebrate Lemonade Day!
May 10th: Receptionists’ Day – You can talk about as a solo entrepreneur you are the receptionist; making a funny joke about that. Or if you are a receptionist at your job you can share about that today.
May 14th: Mother’s Day – I am hoping you have already been marketing your Mother’s Day Gift items, but if you are still looking for some good items for mom check out our blog post featuring 20 free crochet patterns perfect for Mother’s Day.
May 21st: National Tea Day – Something fun you can do today is “Spill the Tea” by sharing a tip or secret! You can share about how you make your own sweet tea, or ask your audience what their favorite tea is.
May 23rd: World Turtle Day – There are so many wonderful turtle patterns out right now! I love the little pocket turtles. If you have a 22-pin knitting machine you can whip up this little cutie that was guest posted on the blog. You can turn these into keychains, and create a fun stop-motion video of your turtle moving around for a fun reel idea!
May 29th: Memorial Day – In America we spend this day honoring those who lost their lives defending our country. Today would be a great day to share an “about me” post if you or a loved one has served.
May 30th: National Creativity Day – Get CREATIVE today! Post something specific to your ideal customer.
If your ideal customer is a mom to little kids you can give those moms ideas for activities they can do with their kids!
This is the space you can keep track of all your stats, across multiple platforms, to watch your growth each month.
Great place to jot down any ideas, brainstorms/ brain dumps.
Pattern Content Ideas
On this page, you will find eleven crochet patterns that would be perfect to make to promote your crochet business in May!
Earrings would make a great gift for Mother’s Day, Teacher Appreciation Day or as a graduation gift!
Fun pillows would be a great accessory for a new college student’s dorm room.
Nothing cuter than a spring chicken!
You can use Nesting Baskets to create gift baskets or Easter, baby showers or as a wedding gift basket.
This keychain paired with a stress management oil would make a perfect gift for mom or grads.
Crafty Facial Rounds would make a great gift for mom or a graduate.
Hanging Baskets are perfect for adding extra storage to a tiny dorm room.
Bookmarks would make a great gift for the book-loving mom or grad!
Claire Cozies are the perfect graduation or Mother’s Day gift.
Mom needs to relax in a pair of squishy house slippers! Great gift idea.
Add some floral decor vibes to any room with a Crafty Boho Wall Hanger.
That’s a wrap on all things May! See you next month to learn how to best sell your crochet products in the month of June!