Learn what trends to use to market to your ideal customer in January and set your crochet business up for success in 2021.
Happy New Year Makers! In today’s post, I want to share with you some trends, tips, and ways to market your crochet business in January 2021.
All the information I am going to talk to you about today can be found in my FREE 2021 Content Calendar. Sign up to my email list below to grab your free PDF 🙂
Today we are going to talk about all the Holidays and Social Media Holidays that you can use to market your crochet business without having to say “Hey come buy my stuff”.
*Keep in mind not all the Holidays listed will fit for every business/brand. Pick the ones that speak to you and your ideal customer.*
All of these ideas are to help you boost engagement and really connect you with your ideal customer!
This post may contain affiliate links meaning I may receive a small commission from purchases made at no extra cost to you.
Jan. 1st: New Years Day
Go on Social Media and talk about your goals and what you want to accomplish for the year. It is a great way to connect with your ideal customer, and let them get to know you a little bit more.
Jan. 2nd: Science Fiction Day
If your ideal customer is really into sci-fi movies or shows, and you sell aliens, or sci-fi related products this is your time to shine! Post a photo of your sci-fi related product and wish your followers a Happy Sci-Fi Day! You might get a follower who messages you saying how much they love your post, and they could easily turn into your customer!
Jan 4th: National Trivia Day
This Holiday would be a good one to post about in your Instagram Stories. You can put up Trivia questions in your stories using the “Questions” box or for multiple-choice questions you can use the “Quiz” box. You can pick questions that are about you, your brand, or fun questions that speak to your ideal customer.
For me at A Crafty Concept, my ideal customer is interested in crochet things. I could ask questions like do you know the difference between these two types of hooks?
Posting Instagram Stories that require an action (like answering a trivia question) boosts your views and helps you show up more in the algorithm. So when you go to post next you have the potential to reach more people.
Jan 5th: National Bird Day
Same as the Sci-Fi Holiday, if Birds are a big deal to you and your ideal customer then absolutely post about it 😉
Jan 11th: Clean Off Your Desk Day
This is a fun one that everyone can participate in. Take a picture of your desk (messy or clean!) and talk about organization. January is all about getting organized! If you have a messy desk you can ask your audience “what are your favorite tips or tricks to getting organized?” People love to give advice, so they will comment on your post. The more comments you get, the better your post engagement will be, which means more potential for growth on Instagram.
If you have a clean organized desk you can share with your audience how you achieve that look! You giving out advice will entice people to bookmark and save your post which will also lead to more engagement 🙂
Jan. 13th: National Sticker Day
If you sell stickers or give stickers in your other orders today would be a great day to give a free sticker with each order. Let your customers know it’s National Sticker Day, and to celebrate, each order placed on January 13th will get a free sticker!
If stickers are apart of your business you can use “Sticker Mule” to bulk order your stickers! You can get $10 off if you use my referral code 😉
Jan. 15th: National Hat Day
For all my fellow crocheters and knitters 😉 This is a great one to participate in. Simply take a picture of you wearing a hat and wish everyone a happy hat day!
If you sell finished hats this day is definitely for you! Say you are a mom who makes messy bun beanies, you can post a picture of you rocking a messy bun and say something like “Mom bun getting things done!”
If your customers or audience are fellow entrepreneurs you can make a post asking them a question like “List all the hats you wear in your business? We wear all of the hats as entrepreneurs, we are the marketing team, the photographer, and the customer service team.
Jan. 18th: Martin Luther King Jr. Day
Celebrate this with a sale, remembrance, or however feels best for your business.
Jan. 20th: Cheese Lovers Day
If you sell amigurumi dolls, little mice would be great items to share today, because mice love cheese 😉
If I were to post Mel here on Cheese Lovers Day, I would make a fun cute post of him with the caption saying “Mel loves cheese! I can never get him to stop eating cheese!” Keep it fun and engage your customers.
Jan. 21st: Get To Know Your Customers Day
This is a great way to engage with your audience. When posting, don’t say something generic like “What are you doing today?”. Make your post more intentional. Ask them specific questions about themselves. Things like “What is your favorite way to fix your kid’s hair?” “What is your favorite skin care product?”. Keep the questions specific to your ideal customer.
For example, my Wild Grace ideal customer is boho baby girl moms. I would post something like this, “For Get to know your customer day, I want to hear about your daughter’s first birthday! I love throwing birthday parties and my daughter’s 6th birthday is coming up, and I would just love to hear your birthday stories!”
Jan 23rd: National Pie Day
If you need a fun way to celebrate this day I suggest checking out my friend Lauren’s “Crochet Cafe” pattern book. There is a very cute pie amigurumi pattern you can whip up and post it with a caption asking your audience what their favorite pie is!
If you don’t sell crochet amigurumi you can totally still post a crochet pie. Social media posts aren’t always made to turn into sales. Social media is for building relationships with your ideal customer. If they get to know you as a human and know that you like blueberry pie, it will help you get sales in the long run!
Jan. 24th: National Compliment Day
I think you can post a picture of yourself or someone you love and say “Today is National Compliment Day, leave a comment below and I will go leave a compliment on one of your most recent pictures!” A fun way to spread the love!
Jan. 25th: Opposite Day
Celebrate this any way that makes sense for your brand. For Wild Grace, I would post a picture of me and my daughter and caption it “Is your daughter your mini-me, or is she the complete opposite of you? Me and my daughter are similar in these ways, and complete opposites in these ways.”
Jan. 26th: Australia Day
If you are Australian or have an Australia-based audience this day is for you!
Jan. 28th: Data Privacy Day
I have no idea how to celebrate such a day, but hey you just might! If you have ideas for this one let us know in the comments how you celebrate 🙂
Additional Holidays are Jan 11th, Human Trafficking Awareness Day, and Jan 21st National Hugging Day.
I hope these holidays and post ideas were helpful to you and help you create a plan for how to market in January! If you have a day you want to post on but need more ideas feel free to comment below, and I will try and help you brainstorm 🙂
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