Follow this simple 3 step method to find the perfect name for your crochet business.
So you’ve decided to turn your crochet hobby into a jobby and create a business selling finished pieces. You’re excited to get started, you sit down to think of a name, and then your brain goes blank.
This is so common with people wanting to start a handmade business. It can feel overwhelming and you can easily start to overthink every little detail.
In today’s post, I am going to share with you my simple, 3 step method for choosing the perfect name for your business.
Before we start, I have a few pro tips to share with you. If you would rather listen to this post while you crochet you can watch the full video below.
- Avoid funky spelling or formatting in your name. I know it seems fun, but it will make things a lot harder for you and your customers.
- Choose a name that is easy to say, spell, read, and remember! Your customers will be talking about your business with their friends, tagging you on social media, and trying to remember your business name when looking to buy something from you.
- Lastly, your business name is not as important as people make it out to be. Don’t overthink it! A lot of people, myself included, think your business name has to have a beautiful emotionally driven heart-wrenching story behind how you came up with your name. It’s totally fine if you do have a name like that, but if you don’t, you don’t have to stress about it. A Crafty Concept does not have a special story tied to it, I just liked it.
Step 1 – Brain dump words
First things first – let those creative juices flow! Think about the stuff you will be selling. Imagine who’s gonna be your ideal customer. And what vibe or aesthetic you want your business to have.
Here’s a little example to get your wheels turning. Let’s say you want to sell boho baby girl accessories for millennial girl moms.
Jot down some words that describe the look and feel of the brand you’re trying to create.
- willow tree
- oak tree
Create a word pool of all the words you can think of that make you think of summer and the feel you are trying to create with your new business brand. You can also use a tool like Words To Use to help you come up with more ideas.
Step 2- Create word combinations
Let’s crank up the creativity! Using the words in your word pool, start creating word combinations you like the sound of. You can add more words too! They don’t have to be just words from your word pool. Using the list above we could come up with,
- Pebbles and Ponytails
- Bloom and Grow Boutique
- Wild Willow
- Darling Daisy Creations
- Barefoot Pumpkin (I think that’s cute)
Step 3 – Check availability
Once you find a name or two that you really like, start checking for the availability of that name across all the platforms you will be using.
Always start with the URL. If you went with “Pebbles and Ponytails” you want to make sure you can get “www.pebblesandponytails.com” . It’s important to get the .com URL because that’s the easiest for folks to remember.
Next, you want to check to see if that name is available on social media.
If your customers are mostly on Instagram, check there first, then the next platform you use most frequently.
Make sure you are searching for the exact phrasing. You don’t want a handle that has funky spelling or punctuation. This will make it very difficult for folks to remember you.
Example: You want the handle @pebblesandponytails, not @pebbles.and.ponytails
Don’t forget to check that the name is available is Etsy (or whatever platform you will be selling your items on).
Pro tip: You can purchase the domain and forward it to your Etsy shop. Or take it a step further and link the domain to a simple one-page landing page. You can make these for free on Canva. You could put a big “shop here” button on your landing page and that will direct people to your Etsy shop.
Technically it doesn’t matter if your Etsy shop name isn’t the exact phrasing of your business name. The most important things will be the URL and the social media most important to your brand.
I hope you found this post helpful! Be sure to sign up for my email list and download the free worksheet to help you create a great name for your business! I send out new resources every week to help crocheters start and grow the business of their dreams!