Can You Have Multiple Ideal Customers? Crochet Business Chat 1/10/23


Welcome to “Ask Ashley”!

Catch the lives every Tuesday at 6 pm EST for the whole month of January.

Each month the day & time will change due to my family’s schedule.

If you are signed up for my emails, you will get an email at the beginning of each month with that month’s lives schedule. They will also be scheduled on YouTube so you can see them in advance and click the “Notify me” button.

Click the link below to sign up for The Crafty Newsletter so you will stay in the loop with all things “Ask Ashley”. You will get the 2023 content calendar for free just for signing up.

As the name implies, “Ask Ashley” is a live Q and A session where you can ask me all the things.

You can ask me about my business. You can ask me about Crochet Boss Academy. You can ask me about your business, crochet questions, things about my patterns, or anything that you have in your mind!

I will answer it for you as truthfully and as transparently as possible. If I can’t, I will send you in the right direction to somebody who can!

Some of the links in this post may be affiliate links, meaning I may receive a small commission, at NO ADDITIONAL cost to you, from purchases made using the links provided.

Links Mentioned

2023 Content Calendar

Conditional Formatting

Valentine’s Day Felties

Funny Reel: All the things I made while my husband was pooping

Jasmine Star’s “Social Curator Course”

Crochet Boss Academy

Pattern 101 Design Course by Sierra & Taylor

Claire Bun Beanie Pattern

Let’s jump into the questions!

What can we do for “Get to know your customer day” What questions should we ask?

“Get to know your customer day” is a fun social media holiday.

What you post is going to depend on who your ideal customer is and what you sell!

Let’s use my “Wild Grace” brand as an example. This is a boho accessory brand for millennial girl moms, with daughters ages 1-3 years old.

Based on that info for the brand I could ask:

  • What is your favorite 90’s Song?
  • Team Backstreet Boys or Team NYSNC?

The question doesn’t have to be about your products, though those types of questions would be even better! Every now and then it’s good to sprinkle in posts like this, which will help build relationships with your ideal customer.

Anytime you can engage with them on an emotional level they are going to see you as an actual human. They are going to build a relationship with you, and they are going to want to shop with you because they care about YOU!

You can ask more ideal customer-specific questions too. If Wild Grace sold room decor for kids, I could ask my customers what’s the color of their kids’ room, or how is the room decorated?

Then in the comments, if someone says “It’s decorated in Cactus” you can reply back letting them know you sell cactus pillows that they should check out.

How do you track your yarn for tax purposes?

The answer is- I do not. Taylor might- she would be a great person to ask!

For write-offs for yarn, I turn in the info to my tax guy and say this was for yarn. I am not a tax professional, and I can not give tax advice, this is just my experience.

Hire a CPA!

I have a CPA, his name is Steve, and I love him dearly!

At the end of the year, I download my entire bank statement and use “Numbers” on my mac (which is like excel for PC) and use a tool called Conditional Formatting to organize all my business purchases.

Once everything is added up, I give it all over to Steve my CPA.

Is there a way to add a heart for Valentine’s Day to a Claire Cozy?

Yes, there is! There are all kinds of heart patterns that you can crochet, and sew onto a cozy!

We have a Valentine’s Day Round-Up that features a cup cozy pattern that has a heart. You could take that heart pattern and add it to a Claire Cozy!

You could also get Heart Felties! Taylor has a ton of really cute Valentine’s Day Felties in her shop right now!

Can you have multiple ideal customers?

The quick and easy answer is no, you can not.

If you have two ideal customers, you have two businesses, and the sooner you separate the two businesses the easier it’s going to be for you!

I highly recommend just starting with one. Try and choose one and give it all you got!

When I first started my business, my ideal customer was people with money. I was learning as I went, and I started selling crochet patterns along with my finished pieces. So I had two ideal customers, and it was very difficult to juggle both.

Doing both would mean I would need to create two social media accounts, two email lists, two of EVERYTHING!

If you don’t split them up and post everything on one account, half of your content is not going to resonate with half of your audience.

If I posted “Reasons why you should buy a Bitty Boho Bib” to my crochet pattern audience, that would not resonate with them. They would make their own bib, which would not create a personal connection.

Another reason we do not want to post both businesses in one place is, your customer will not view you as an expert in your field if you are doing both things.

This is why it is best practice to find one ideal customer, one business, and build it up!

When I tried to do both patterns and finished pieces in one Etsy shop, and I wanted to go on vacation I could not put my Etsy shop on vacation mode.

If I put it on vacation mode I would miss out on digital sales. So I ended up having to change my turnaround time for all my finished pieces and it was a disaster.

You want to make it as easy as possible on yourself and easy as possible for your customer to say “Yes I need to buy that thing!”

What is your top tip for starting out and growing your social media?

My top tip is to find your ideal customer, and speak directly to her in every single post!

Speak to her passions, to her emotions. Use sensory words when talking about your products. Words like:

  • fluffy
  • squishy
  • soft

You need to resonate with your ideal customer in all the things that you say. Post content that she can relate to, things she would find funny.

For my millennial mom example, I could use trendy reel sounds, posts about raising kids, talk about silly husbands. All these types of posts are things my ideal customer could relate to.

The other day I shared a Reel on my Instagram showing “All the things I made while my husband was pooping” and that reel blew up!

It did so well because most of my audience is women, and most of them are married. That is who my ideal customer is!

Everything you do in your business is going to attract a certain type of person. If they do not like your content and it pushes them away, that is actually good- that means they are NOT your ideal customer! There are TONS of people who will be attracted to your content and they ARE your ideal customer!!

Those people need you to post very niche content, so they can find you and support your business regularly 🙂

My next tip would be to show up until you blow up! I learned this tip from Jasmine Star’s “Social Curator Course”.

This means- to keep being consistent on social media, and the people will come.

The last tip is to give the type of engagement you want to get!

If you want people to engage with your posts via liking, sharing, commenting, and bookmarking- if you want that you need to do those things to others in your ideal customer community!

Find people in your niche to engage with, and leave genuine comments and messages!

We do talk about Social Media inside Crochet Boss Academy. There are 6 modules and one of them is dedicated to social media!

How do you handle spam bots on Instagram?

Block. Mute. Ignore. Report.

Not only for spam bots but do this for any negative people!

I am a 7 on the enneagram so negativity hurts me physically! I will mute people if I do not want to unfollow them.

If it is a spam account block them, delete messages from your DM’s, and report the account.

I report accounts all day long! If I see spam accounts commenting on anyone’s posts I will report it!

If you have products that don’t fit your “theme”, do you still bother to post them on your Etsy? Or save them to sell elsewhere?

If you have items already made, you can still sell them, just be sure that they are not items that will push away your ideal customer.

If the goal is to simply get rid of these items, you can post them letting your audience know they are in your shop. Apply a discount if possible to help them sell out, and let them know you will not be restocking these items.

There are two ways to have a successful Etsy shop. You can have a shop that is built to serve you, the business owner. Or you can set it up just to do well on Etsy.

Inside Crochet Boss Academy, I teach how to set up your shop as a tool that will help you serve your ideal customer.

The other option would be to list anything you could imagine and use really good keywords. This is not ideal customer-specific, so that is not the type of business model I follow or teach.

If you set your shop up just to do well on Etsy, that will bring you one-time sales. If you use your Etsy as a tool, your ideal customers will become repeat buyers.

The goal is to turn Etsy customers into true fans of your brand. People who will follow you on social media, subscribe to your email list and buy something from you every time they need what you sell.

We want to work smarter, not harder!

Where do I start as far as pattern writing goes? Best resources to start or most helpful tips to see if this is something I can even do.

I personally do not teach pattern design, or how to sell patterns. I teach finished pieces only. A lot of the business tips and things I talk about would overlap with pattern design.

I would look for a mentor who does teach pattern design.

Sierra, my Virtual Assistant, offers a Pattern Design Course she created with Taylor of Taylor Lynn Crochet.

You can use coupon code “Crafty10” to get 10% off the course!

I want to send you to the best people, who can serve you in the best way!

I’ve been an Etsy seller since 2014. I sell patterns and finished products and I have done craft shows for over 10 years. What advice would you give me to start YouTube, so I can teach my craft?

My advice is to just start! It is so much fun!! You can think of YouTube videos as really long reels.

I would start ASAP! The best way to learn is by trying, and jumping over hurdles as they come, or by buying a course that teaches you how to start a YouTube Channel!

I never bought a course for YouTube, I learned by trial and error. My biggest tip is to keep your channel ideal-specific. I wouldn’t try to serve your finished piece buyers and your crochet pattern buyers on the same channel.

If you do both, half of your audience half of the time will feel like they are on the outside looking in, and that is a horrible feeling.

Can you talk a little more about Crochet Boss Academy? You talk about modules, is it self-paced? When does it start?

We are out of time, so I will share one exciting piece of Crochet Boss Academy with you!

We will have a Masterclass this year! This is the first time I have ever done it.

It is free and open to everyone! You can access it on February 27th, 2023. The day the doors open for Crochet Boss Academy.

The Masterclass is called “5 Steps to Building a Successful Crochet Business” and there will be a Q & A at the end!

How do you figure out what price point to sell your items?

This is probably the most asked question!

The best advice I can give you is to think of your ideal customer. Where is she in her season of life? Is she a college student or is she an empty nester? Is she a first-time grandparent or is she a new mom with kids under the age of 5? Is she in a family of one income or two?

This type of information will differentiate her price point.

If you sell crop tops for college girls, they are not going to buy $150 crop tops because they can not afford them. So if your ideal customer is in college, your prices would need to be at a lower price point.

That would mean you need cheaper materials and patterns that work up quickly so you can sell your items at the price point your ideal customer can afford.

So you need to think about your ideal customer, and also what is fair to you! Make sure you are in the green and not the red. If it cost you $20 in yarn, you need to make more than that to keep going forward.

It is okay to set your prices lower when starting out, while you are building your business and your community. Once you get your name out there more, you will create supply and demand!

When I first started selling Claire Bun Beanies they were $15. They are now currently $30 a piece! It’s okay to start off lower and raise your prices as you go.

Put on your blinders, and don’t let anyone try and intimidate you and tell you things like, selling your items at a lower price point devalues people who sell at a higher price. That is not true!

Your prices are set for YOUR ideal customer.

My personal example of this is a friend of mine who posted this really pretty eyeshadow palette online. I clicked the link to buy the eyeshadow because I thought it was pretty, and it was $85! I would not pay $85 for eyeshadow, therefore I am NOT their ideal customer.

For me, in my life, I would not pay $85 for eyeshadow. I might spend that amount on skin care, or gorgeous hand-dyed yarn, but not on eyeshadow.

That doesn’t mean their eyeshadow is overpriced. It does not mean eyeshadow from the drugstore, that is $5, is taking money from a company selling eyeshadow for $85. The people who only want to pay $5 for eyeshadow are NOT going to spend $85 on eyeshadow.

You can’t take something from someone, that they never had.

Just because I would not buy the $85 eyeshadow, does not mean anything bad or negative about me, it just means I am not their ideal customer.

If the drugstores stopped selling the $5 eyeshadow because the $85 companies said they have to stop because they are devaluing their product, then people like me wouldn’t be able to buy eyeshadow!

That is all for tonight! Thank you so much for being here!

Be sure to subscribe to our channel on Youtube so you don’t miss the next live!

❤️ Ashley

How many colors can I use for my crochet items? – Crochet Business Tips 1/3/23

Welcome to “Ask Ashley”! This is our very first Ask Ashley live and we will be doing them every Tuesday for the month of January.

Catch the lives every Tuesday at 6 pm EST.

Each month the day & time will change due to my family’s schedule.

If you are signed up for my emails, you will get an email at the beginning of every month with that month’s lives schedule. They will also be scheduled on YouTube so you can see them in advance and click the “Notify me” button.

Click the link below to sign up for The Crafty Newsletter so you will stay in the loop with all things “Ask Ashley”. You will get the 2023 Content Calendar, completely free, just for signing up.

As the name implies, “Ask Ashley” is a live Q and A session where you can ask me all the things.

You can ask me about my business. You can ask me about Crochet Boss Academy. You can ask me about your business, crochet questions, things about my patterns, or anything that you have in your mind!

I will answer it for you as truthfully and as transparently as possible. If I can’t, I will send you in the right direction to somebody who can!

Some of the links in this post may be affiliate links, meaning I may receive a small commission, at NO ADDITIONAL cost to you, from purchases made using the links provided.

Links Mentioned

Hat Measurement Guide
Ball Bead Chains Keychain Findings
Crafty Loop Keychains
Favorite Keychain Findings
Crochet Boss Academy
Instagram Reel about the scheduling feature

Let’s jump into the questions!

How can I measure people’s heads for every size of bucket hat?

A: Look at a Basic head measurement chart. You can get them from I believe it’s called the Yarn Council. They have a chart of all these different head sizes.

When I first started crocheting and I was trying to make sure my hats would fit the head sizes that they were supposed to be fitting, I made mannequin heads in the appropriate size.

I had my own head that I could use, and I had my husband’s and daughter’s heads. That gave me three different heads that I could measure and test on.

I used foam heads you can get from Hobby Lobby, a male-looking head, and a female-looking head. Then I made some new sizes out of styrofoam balls.

I went to Hobby Lobby and I measured the styrofoam balls to see which sizes were in the range that The Craft Council chart said they should be in.

Another thing you could do if you are very social and you’re around friends and family all the time is be like “hey can I try this on your kid’s head”?

Make yourself a little chart and say “okay Nancy’s head is 20 inches. Next time I make a hat that should be about 20 inches, I will go try it on Nancy’s head.”

If that works, write down everything you did.

So if you’re making a bucket hat for Nancy’s 20-inch head and you use your H hook and I love this yarn from Hobby Lobby, you need to remember everything that you did so you can replicate it when you need to make another 20-inch hat. That would be my best advice.

What are your favorite keychain findings to use & how to attach them to your project?

A:  This is the cheapest option, if you are a 90’s baby this was what lucky rabbit’s foot keychains were on. These are called ball chains I’m pretty sure.

You can make Crafty Loop Keychains by following the Crafty Loop Earring pattern and putting a keychain finding on them instead of earring findings.

It’s very, very quick. This is a great option if you’re trying to send out freebies.

Something a little bit more luxurious, are these and they are my favorite. These are what I used in the Essential Oil Rollers Keychain blog!

They come in two parts, a lobster clip clasp and the keychain bit.

You can put your work onto the keychain bit or you can just put your work right on the lobster clasp if you don’t want to use the keychain ring.

How to attach them, so this one depends on your item. You can watch the Essential Oil Roller keychain video to see how I attached mine.

You can use a staple remover to hold the keyring open and shove that opening right into your work.

Do you suggest making inventory ahead of time and marketing it as ready to ship or have things listed as made to order?

A: I make everything as Made to Order. I list everything as made to order but I make things that I know usually get a lot of sales, like my Linen Claire Bun Beanie ahead of time. That way you can underpromise and over-deliver!

If you say your turnaround time is 5-7 days but you ship that thing in two days, your customer is going to be very excited. That’s going to make them very happy, which will set a positive psychology in their brain, leading to more five-star reviews!

That is my best tip, make everything as made to order but have some stuff in your stash, already made up if you have time or space to do so.

I would start with your best sellers and go from there. Anytime you have downtime, make stuff in the background and when you make sales you will be able to ship it to them very quickly!

How to choose a Color Palette? How many colors can I use for my crochet items?

A: Not only do you need a color palette for your crochet projects, but your branding for your business should match said color palette.

We talk all about this inside Crochet Boss Academy! In module two, we build your brand. I give you a branding kit template and multiple videos to show you how to get inspiration and how to add things to your branding kit.

I suggest looking at Etsy and looking up color palettes or just google color palettes!

As for how many colors you should use in your items, I would say 8! I just like the number 8, because it gives you a nice variety of colors that you can have in your shop. I would have 8 colors of Claire Bun Beanies in my shop because I don’t want to offer too many options or your audience is going to get choice paralysis and they are not going to buy anything.

So I would say choose 8-10 colors, and then pull 3-4 colors from those that are your brand colors; to use in your logo, highlight cover on Instagram, colors you use on your shirts that you wear on lives, and things like that.

The yarn I use for my products has been discontinued. How do you pick a yarn with good color ranges?

A: When I first started my business back in 2016, I was selling things in all the colors! I used Hobby Lobby’s I love this yarn. They have 66 colors and I would say “Here’s a color chart with all 66 colors, please choose the color that you like and I will make it for you.”

That’s not good business, you should choose the colors that your ideal customer will like and have them on hand. We talk about this inside Crochet Boss Academy in detail.

If you only offer eight colors, you can have at least one of each skein on hand already.

I use to go to a Hobby Lobby every time I got an order and I was fine doing that. I was like no big deal but then I would try to estimate if I got more popular colors, I would try to have my popular colors on hand. But then I would be going to Hobby Lobby all the time, so it’s not really smart to do it that way.

It’s better to limit the colors that you offer and limit the product you sell. Try and have some on hand so you’re not running all over the place.

As far as what yarn you should use, you need to choose a color palette that your ideal customer is going to be attracted to.

If your ideal customer likes bright colors then you need to look at yarns that offer a nice range of bright colors. If your ideal customer liked muted colors or boho colors you need to look for the color palettes that will fit that need.

I like Hobby Lobby I Love This Yarn because they have all the colors!

Yarn Bee Soft and Sleek is my favorite yarn brand to work with.

If someone said “Ashley you can only have one yarn for the rest of your life, which yarn do you choose”, I would say Hobby Lobby’s Yarn Bee Soft and Sleek.

That yarn is superior to all other yarns! It’s just slightly thicker than I love this yarn, but I like it better because it’s low pill, which means it doesn’t get as fuzzy which is really nice for crochet pieces like dolls or wearables!

Instagram now doing scheduled posts how do we find the feature?

A: Not everyone has this feature yet! I made a reel a bit ago sharing how to do it.

I still do not have this feature and it is killing me! I want that feature so badly, but hopefully, it will roll out to everyone soon!

How do you make a Youtube Channel?

A: You just make an account and start uploading videos! It is free to create an account.

If you want to make Youtube a part of your business model, you will need to be very consistent. You need to post Youtube videos regularly, on a consistent basis. So whether that looks like once a week or every other week or once a month, whatever that looks like for you, you need to do that.

Learn all the things like search engine optimization for Youtube because Youtube is a search engine just like Etsy and Google. That is how people find your videos, so you should do research on search engine optimization for Youtube, and how to do tags and make your own thumbnail photos which you can do on Canva.

I’m planning on opening shipping to Canada for my Etsy Shop any advice?

A: I was scared to death and I had a friend who was my guinea pig because I didn’t know what to expect, I didn’t know if it would get there, or how it all worked.

But Etsy is very easy! It will print an international label and you can sign it and date it but I think you can actually save your information in your settings so you don’t have to sign it every time.

Not hard at all, Etsy does it all for you!

Tell me about Dishie Cotton!

A: Dishie Cotton yarn is from WeCrochet.

The best way to explain how it feels is like your favorite pair of blue jeans, especially after you wash it. It gets really soft, not like silky soft but like how soft old worn blue jeans feel, that’s what this yarn feels like.

It is not rough like Peaches and Cream Cotton Yarn, that one is a little bit rough.

I like I love this Cotton Yarn from Hobby Lobby, but that and Dishie cotton are not the same. They are the same size, but if you need a yarn that is a bit more durable, I would suggest Dishie Cotton. If you want something that needs to be a little bit more silky soft like a blanket I would suggest I love This Cotton.

These are my two favorite cotton yarns!

If selling at craft shows and farmer markets, what do you think is the best way to collect payments?

A: I would definitely try and take a card reader like Square. You can connect your square to your Etsy shop! You can also offer Venmo or Paypal.

You don’t want to miss out on some sales. You might not do horrible if you only accept cash. But, if you offer cards, even if they brought cash they can save their cash for a different booth that doesn’t accept cards.

They don’t have to make the decision about which booth to shop at if they have a limited amount of cash.

I’m currently on the fence with my business. I am busy enough to make it full-time, but not making enough money to cover my nine-to-five income, how do I get over the hump?

A: I would probably need to know more about your specific business, but it sounds like you need to make more sales or add a new revenue stream to your business.

You could add more listings to your Etsy Shop.

You could try to collab with another person that has the same ideal customer but different products than you, and get introduced to their audience to help you grow your audience, which could lead to getting more sales.

You definitely need an email list! Every business needs an email list, we go into a lot of detail about building an email list inside Crochet Boss Academy.

An email list is a great way to get sales because you’re speaking directly to their inbox. You are not putting it on the internet in social media and hoping that the algorithm shows it to your ideal customer, you are going directly into their inbox.

You could also try and get your items into local stores/boutiques.

You can create a blog, but keep it ideal customer specific. If you sell finished pieces, don’t blog about crochet patterns. Your ideal customer that buys finished pieces, is not going to read your blog about crochet patterns.

However, a blog is like a two-year thing before you start making good money off of it, but you have to be extremely consistent so it is not a quick win. That is something you can do long-term if you would like!

You could hire a Virtual Assistant to do the computer work, like making Etsy listings and responding to comments, so that you can spend your time making more products. I highly recommend this when you have spare money.

And I highly recommend investing in yourself to grow your business. It’s invaluable and you can’t put a price tag on it.

How much does Crochet Boss Academy Cost?

A: This year (2023) it cost $365.00 USD. Next year it will go up. Every year I want that year you get in to be the cheapest it will ever be again.

Also, every year I add things so it makes sense to up the price when adding new valuable content.

This year we will be doing all kinds of fun things that I have not done before! Things like webinars, which is basically just like Youtube lives except there will be slides to share information!

Doors open on February 27th, 2023!

What will sell in your Market? We tried a few markets last year but only sold four or so items per show. How do you go about determining what will fly off the shelves?

A: You want to choose markets that your ideal customer will be shopping at. You want to create products around your ideal customer. So if you sell crop tops for college-age girls, you do not want to have a booth at an elementary school craft show. That would not be worth your time.

If your ideal customer is not going to be there, you need to go to events where they will be.

Don’t make products based on the market you’re going to. Choose your markets based on the products that you have in your shop. Which are based on who your ideal customer is.

Choose your products based on your ideal customer, because you want every product in your shop to raise the quality of your ideal customer’s life. We talk about this a lot inside Crochet Boss Academy, in Module one “Finding your Ideal Customer”.

I have worksheets, I have templates, I have videos, and all the things to take you through step-by-step of finding your ideal customer. I also talk about it in the January calendar walkthrough video that just went live. I give some examples of how to sell the same thing to different ideal customers.

That is it for today’s questions! Any questions that did not get answered tonight will be answered in next week’s live!

Be sure to subscribe to our channel on Youtube so you don’t miss a live!

❤️ Ashley

How To Easily Plan Your Crochet Business Content For 2020 Free Download

January is the perfect time to look at your entire year, at a glance, and begin to “pre-plan” the content for your crochet business. 

Start the new year off with a little content organization. Here is a free resource to help you plan your crochet business content for the entire year!

Pre-planning your year will help you stay focused and organized all year long and prevent you from forgetting things you wished you would remember. You know, like National Pizza Day, when pizza amigurumis are your best seller! 

I have started “pre-planning” for my 2020 already and thought I would share with you how I planned my content and give you some tips for planning your own. 

I still have a long way to go, but I have started lol. It’s all about baby steps! 

This post may contain affiliate links, meaning I may recieve a small commission from purchases made.

Here are some things you can pre-plan for your crochet business

  • Social media posts and pictures
  • Blog posts
  • Newsletter emails
  • Sales and promotions
  • Products to promote each month

It’s important to keep your brand and target audience in mind when you look at the list of all the quirky social media holidays. You won’t want to celebrate every. single. one. Just the ones that make sense for your business, your brand, and your target audience.

For example. It wouldn’t make sense for me to do something big and exciting for May 4th, aka Star Wars day, because I am not a Star Wars fan. 

I never reference it in my content, I don’t have any Star Wars themed crochet patterns and I don’t talk to my audience about how much I love Star Wars (because I’ve never seen it). 

Wanna learn how to take your crochet business to a new level this spring?!

But if you and/or your target audience are Star Wars fans, you talk about it, your products are inspired by it etc. Then you should totally do something fun on that day!

You better believe I will be celebrating National Cereal Day and National Cow Appreciation Day!

Places to get content ideas for pre-planning

  • Social media holiday calendar 
  • Traditional holiday calendar (like Christmas) – These may already be printed on your calendar.
  • Your personal/family calendar 

Once you gather those three resources, you can begin to write down the dates you want to be sure to remember.

I bought a desk calendar from Office Depot and began penciling in some of the social media holidays that make sense for me, my brand and my target audience to celebrate.

So for January 13th, clean off your desk day, I made a note on my calendar that said IG: Clean off your desk day.

My brain automatically thought of a picture and caption idea for that post so I took a sticky note, wrote down my post ideas, and stuck it right on top of that square on my calendar.

I have ordered colorful, mini sticky notes and when they come in im going to color code everything. Instagram posts will be a color, blog posts will be a color, emails will be a color, you get the idea.

Now when I go to plan (not pre-plan) my Instagram content for the month (or week), I can look at all the IG sticky notes, organize a photoshoot day to take all the pre-planned pictures, and batch write captions!

This will help me provide better quality content for my audience and save some time, who couldn’t use a few extra hours in a day am I right?

Watch this YouTube video by Jasmin Star to learn how to plan your Instagram content.

I decided my goal for 2020 is to publish 2 blog posts per month. I will write a blog post topic (or crochet pattern) on a sticky note, and place it on the correct month.

2 blog posts a month is only 24 for the entire year! Thinking of it like that will help me prioritize which posts/patterns I want to publish and putting them on the calendar will help me make sure each post goes live at the seasonally appropriate time.

You can do the same thing for newsletter emails! If you want to send at least 1 email a month to your newsletter, that’s 12 seasonally topics you can brainstorm and plan around.

The 2020 Content Planner freebie will give you some ideas for trendy topics each month.

Just remember to take your audience’s schedule into consideration. For example if you want to encourage them to purchase Christmas gifts in October, to give you plenty of time to make and ship them, then waiting till December to send your Holiday Gift Guide email wouldn’t be very beneficial.

If you can always put serving your audience first, your content will be gold!

Start the new year off with a little content organization. Here is a free resource to help you plan your crochet business content for the entire year!

I hope this post was helpful and you feel more confident about planning out your 2020! Make sure you sign up for the newsletter and grab your freebie. I will be sending out monthly emails all centered around helping you start and grow your crochet business.

I wish you the best in 2020!
❤️Ashley

Start the new year off with a little content organization. Here is a free resource to help you plan your crochet business content for the entire year!